About

Michael is a dynamic professional with over 5 years of SEO and internet marketing experience demonstrating the ability to develop SEO strategies that make a significant impact on client organizations. He demonstrates working knowledge in a comprehensive array of SEO and internet marketing core technical skills able to define and execute effective SEO and PPC campaigns.

Michael constructs engaging content to support SEO efforts while collaborating with a variety of clients, colleagues, and outside professionals as a team player driving organic traffic and increasing conversion rates and revenue. With a background as an award-winning, personable Sales Account Manager, he has a successful track record in building client relationships demonstrating the ability to provide effective customer relationship management and grow a company’s client base.

Michael’s Core SEO & Internet Marketing Skills Include:

Keyword Identification – Ability to provide efficient SEO strategy for client sites. Identifies most profitable and impact-oriented keywords. Develops SEO performance reports.

Client Interaction – Understanding of how to analyze client sites designing effective work plans for revisions and overall improvements. Ability to effectively present information to clients.

Pay-Per-Click – Full understanding of PPC principles launching PPC campaigns.

Copywriting – Places appropriate keywords in copy in order to gain significant search engine traffic as well as constructs effective call-to-action statements.

SEO Content – Able to write original, powerful SEO content for blogs and websites; writes effective headlines and body copy; ensures websites are filled with optimal keywords.

Efficiency Evaluation – Ability to evaluate product offerings, traffic, landing page quality, content, design, security, payment options, shipping options, and demographics of prospective customers in order to determine most effective keywords and campaigns.