Digital Marketing Tips For Lawyers and Attorneys
If you think digital marketing is too hard, or not as important for your law practice, then you are wrong. Digital marketing for lawyers and attorneys is easier and more necessary than ever.
There are too many benefits to say, but here are some ideas to get you started and show why digital marketing tips are a perfect choice for lawyers and attorneys to increase the number of clients they have. There are many approaches to take, but we will look at the most important tips.
Offer Free Consultation And Promote It To Your E-Mail List
Free counseling is a way to meet new potential customers. People like the concept of free counseling and for you to offer something for free will get their interest. One way to do this is to have an automatic response that occurs when people subscribe to your newsletter.
Brand Yourself
You must create a strong profile that consists your area of expertise and post it on different sites and directories that serve as a source for people looking for a lawyer. This will put you directly in front of customers looking for a lawyer with particular expertise. You can as well edit your social media profile as a brand and update your skills with your followers.
Focus On Quality, Not Quantity
Saturation of content is a very real problem for lawyers who use digital marketing as a means of promotion. For each piece of content, you publish on your social media profile or blog, evaluate whether it is necessary, relevant and informative for your clients.
Good content stands out in the mind of your customer and builds a relationship that can lead to a sale. Make sure that the content is easy to understand, up to date and relevant to the legal services provided by you or your company.
Build Trust
Reviews are a great way to build confidence among potential customers, as well as factors in the Google rankings. Google, Yelp are the major review sites that your previous clients can make a review on. Ask for customer feedback from a previous client and teach them how to post their review (you can make a video for this).
If your website has a section where reviews can be posted, you can ask previous clients to post their reviews there.
You should also monitor your clients with a follow-up review. Note the positive experience, negative reviews and put that knowledge to your business.
Make A Video Describing Your Service
You should create a video that illustrates exactly the service you offer. This should also be done to increase trust because people believe videos than content. Videos will make your potential clients be able to see and hear you as well as examine the confidence you have while speaking. Clients observe these points. You could also invite your previous clients to make a testimonial video for you as well. One more thing to do after creating the video is to promote it! This will bring in new clients.